MindProfit Call Scoring Methodology
Professional Sales Call Analysis System
Developed by Coach Mark Marley
Based on 32 years of sales experience and training with top marketing and sales experts
Overview
The MindProfit Call Scoring System is a proprietary methodology developed by Coach Mark Marley to evaluate and improve sales call performance in the home healthcare industry. This system is implemented through a custom-coded software application that provides objective, data-driven insights into call quality and identifies specific coaching opportunities.

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The MindProfit Method - Call Scoring App - Demo

Scoring Structure
The MindProfit Scorecard evaluates calls across two primary dimensions:
Empathetic Edge Assessment
35 points maximum
Scored on a 1-5 scale across 7 categories
Technical Performance Assessment
100 points maximum
Scored on a 1-10 scale across 10 categories
1. Empathetic Edge Assessment
35 points maximum | Scored on a 1-5 scale across 7 categories
This measures the emotional intelligence and rapport-building skills demonstrated during the call. The Empathetic Edge focuses on the "soft skills" that create trust and connection with overwhelmed, scared callers.
The 7 Empathetic Edge Categories:
01
Opening With Purpose
5 points max
02
Setting Stage Collaboration
5 points max
03
Form Rapport
5 points max
04
Emotional Discovery
5 points max
05
Clarifying Desired Outcome
5 points max
06
Framing the Fit
5 points max
07
Guiding Commitment
5 points max
Empathetic Edge Scoring Scale
Scored on a 1-5 scale
5 points
Excellent execution - demonstrates mastery of the technique
4 points
Good execution - solid performance with minor room for improvement
3 points
Adequate execution - meets minimum standards but lacks depth
2 points
Poor execution - significant gaps in technique
1 point
Missing or ineffective - technique not demonstrated or failed
2. Technical Performance Assessment
100 points maximum | Scored on a 1-10 scale across 10 categories
This measures the tactical execution of the sales process, from opening to close. The Technical Score focuses on the "hard skills" that drive conversion and ensure efficient call management.
The 10 Technical Performance Categories:
  1. Initial Connection & Rapport (10 points max)
  1. Needs Discovery & Listening (10 points max)
  1. Problem Clarification & Impact (10 points max)
  1. Presentation of Solution (10 points max)
  1. Handling Objections (10 points max)
  1. Clarity on Next Step (10 points max)
  1. Tone & Professionalism (10 points max)
  1. Efficiency & Time Management (10 points max)
  1. Closing the Call (10 points max)
  1. Overall Call Outcome (10 points max)
Technical Performance Scoring Scale
Scored on a 1-10 scale
10 points
Exceptional - world-class execution
8-9 points
Strong - very good execution with minor refinement opportunities
6-7 points
Adequate - meets standards but has clear improvement areas
4-5 points
Weak - significant gaps in execution
1-3 points
Poor - major deficiencies requiring immediate coaching
3. Overall Total
135 points maximum

Overall Total = Empathetic Edge (35) + Technical Score (100)
Score Interpretation:
120-135 (89%+)
Excellent - Top performer, minimal coaching needed
105-119 (78-88%)
Good - Solid performance, targeted coaching recommended
90-104 (67-77%)
Fair - Moderate performance, structured coaching required
Below 90 (<67%)
Needs Improvement - Significant coaching and training required
What Makes This System Proprietary
The MindProfit Scoring System is not based on generic sales frameworks. It is a proprietary methodology developed by Coach Mark Marley through:
32 years of hands-on sales experience
Across multiple industries
Extensive study and application
Of elite sales and marketing principles
Specific adaptation for home healthcare
Where callers are overwhelmed, scared, and dealing with cost shock
Integration of empathy-first principles
That balance emotional connection with tactical execution
Real-world testing and refinement
With actual home healthcare sales teams
This system is an original framework that synthesizes decades of experience into a practical, measurable coaching tool, delivered through a custom-coded software application.
How the Scoring Works in Practice
The MindProfit Call Scoring Application streamlines the analysis process:
Step 1
Single or Bulk Upload Calls / Optional API call connection
Step 2
AI-Powered Scoring
Step 3
Manager Review and Calibration
Step 4
Actionable Feedback and Reporting
Step 5
Escalation and Deeper Analysis
Step 1: Single or Bulk Upload Calls
Managers can securely upload multiple call recordings (in .mp3 or .wav format) and associated transcripts directly into the application.
Step 2: AI-Powered Scoring
The application's AI engine analyzes each call against the 17 proprietary MindProfit scoring categories. It assigns a score for each category and provides an initial analysis of strengths and weaknesses.
Step 3: Manager Review and Calibration
Managers review the AI-generated scores and analysis. They can override scores, add specific coaching notes, and tag calls for follow-up. This ensures that the final evaluation is a blend of AI-driven objectivity and human expertise.
Step 4: Actionable Feedback and Reporting
The application generates detailed reports for each agent, highlighting trends, coaching opportunities, and progress over time. A team leaderboard provides a gamified view of performance, while a manager dashboard offers a high-level overview of team-wide metrics.
Step 5: Escalation and Deeper Analysis
Managers can escalate specific calls for one-on-one review with a MindProfit coach, ensuring that complex or challenging scenarios receive expert attention.
Intellectual Property, Licensing, and Usage Agreement
Confidentiality and Non-Disclosure:
The MindProfit Call Scoring Methodology, including all associated materials, software, and documentation, is the exclusive and confidential intellectual property of Coach Mark Marley and The MindProfit Method. Access to this system is granted for internal evaluation and training purposes only.
Software License:
The MindProfit Call Scoring Application is a custom-coded, proprietary software platform. It is provided as a licensed service (Software as a Service - SaaS) and is not sold. The license grants Concierge Care the right to use the application for its internal business operations for the duration of the agreement.
Restrictions on Use:
  • No Reverse Engineering: You may not reverse engineer, decompile, disassemble, or otherwise attempt to discover the source code, underlying ideas, algorithms, or trade secrets of the scoring methodology or the software application.
  • Internal Use Only: The methodology and software are to be used exclusively by Concierge Care employees and may not be shared with, demonstrated to, or used for the benefit of any third party.
  • No Reproduction or Distribution: No part of this methodology, the software, or its output may be reproduced, distributed, or transmitted in any form or by any means, electronic or mechanical, without the prior written permission of Coach Mark Marley.
  • Proprietary Rights: All scorecards, reports, and data generated by the application remain the property of Concierge Care. However, the underlying methodology, scoring logic, and software architecture are and will remain the sole and exclusive property of The MindProfit Method.
Copyright Notice:
© 2024 The MindProfit - Coach Mark Marley | mark@coachmarley.com
All rights reserved. Unauthorized use, reproduction, or distribution is strictly prohibited.
Frequently Asked Questions
Q: Can our specialists use this to score calls themselves?
A: The MindProfit Call Scoring Application is designed for managers and team leads to use. The AI-powered scoring provides the initial analysis, and the manager review workflow allows for calibration and coaching. This ensures consistency and saves significant time compared to manual scoring.
Q: How long does it take to score a call?
A: The AI completes the initial scoring in minutes. A manager's review and finalization typically takes 5-7 minutes per call, allowing for a much more efficient and scalable process than manual scoring from scratch (which can take 15-20 minutes).
Q: What if a representative scores low? Does that mean they are bad at sales?
A: Not at all. A low score simply identifies specific areas for improvement. Many representatives have natural strengths in some categories (e.g., Tone & Professionalism) but need coaching in others (e.g., Emotional Discovery). The scorecard makes coaching targeted and actionable.
Q: Can we customize the categories for our business?
A: The 17 categories are the core of the proprietary MindProfit Method and are universal for home healthcare sales. However, the application allows for custom notes and tags to be added to address specific business needs or initiatives.
Next Steps
If you are interested in implementing the MindProfit Call Scoring System at your organization:
01
Schedule a Live Demo
We will demonstrate the full capabilities of the custom coded scoring application using your actual call recordings.
02
Pilot Program
We can structure a pilot program to demonstrate the value and ROI of the system with a small group of users.
03
Full Implementation & Training
Implement the complete MindProfit Method, including the scoring application and the comprehensive training program (Empathetic vs. Sympathetic, Mindset Foundation, Discovery Framework, Execution System).
This document provides a high-level overview of the MindProfit Call Scoring Methodology. Detailed scoring criteria, coaching scripts, and training materials are available through The MindProfit training program.